When deciding on using a specific promotional product, you’ll want to know what kind of effect it will have on the overall marketing campaign, what type of message it will send about your brand or company, how your customers perceive different types of promotional products and what criteria should be considered when selecting a promotional …

As promised, these days we had coffee with Filip Gordon Frank, fresh hope of Croatian product design whose work was published in some of the leading domestic and international publications such as Elle Decor, Disegno Interior, Vanity fair, Dal Casa, i Casa 99 Idee. In 2009, Filip presented ten on his pieces at Salone Satellite …

Siniša Waldinger, Executive Creative Director of BBDO Zagreb, is quite used to prestigious awards and recognitions. Recently, he added the 2011 Judgement Day Associate of the Year Award (made by PES) to his rich collection, as the copywriter and creative director of the “2 Croats, 3 political parties” TV spot. Earlier, Siniša stated he’d wear the …

When we say we enjoy creating custom-made promotional items, we mean something like this. Two passions combined in one promotional item Guitar-shaped keyholder+bottle opener was created specially for Karlovačko Live, a musical journey through Croatian cities and the traditional music platform of Karlovačko beer. This manifestation brings together dozens of thousands of music lovers and …

Welcome to our little corner of the Internet! You’re at the crossroads of marketing, design, branding and technology. Here, you’ll find interviews with marketing experts, designers and entrepreneurs as well as occasional case studies on creating and using original  promotional items and corporate gifts. We’ll also be writing about he culture and psychology of corporate …